GHASBO
Leading the Way in Ghana's Gaming Industry
GHASBO
GHASBO which stands for ghana association of sport betting operators is an association of the licensed sports betting providers operating in Ghana, working together with the Gaming Commission of Ghana and other stakeholders towards a well-regulated and well-channelled gaming market.
Role & Process
My role involved designing and developing both the brand and the website for the association. This included creating a cohesive visual identity and an intuitive, user-friendly website that clearly showcases the association's key goals, highlights its members, and provides comprehensive contact information. By ensuring all essential details were prominently displayed and easily accessible, I aimed to enhance the association's online presence and facilitate better engagement with its audience.
Project Goals
1. clear information, to effectively convey who they are and what they do
2. Fully responsive, allowing customers to view the website anytime, anywhere
3. Strong branding, to represent their country of origin and highlight their role as a regulatory body.
The brand was heavily inspired by the colours and themes of Ghana, incorporating various elements from the national flag into the logo and overall branding. Additionally, it emphasised concepts of regulation and professionalism to convey the organisation's mission and values.
Here are multiple in-situ screenshots of the website on mobile and desktop, demonstrating its adaptability and appearance across different screen sizes.
